people liking feelings strategy Provident

Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place

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. And as of 2020, a majority ethnic group of people in this country younger than 18. Given the dramatic shift in our country’s demographics, it’s critically important that more brands market their products and services inclusively.In 2022, approximately “74% of the general population felt that their purchasing decisions were influenced by their ethical beliefs,” according to Latana’s .

It’s vital that marketers think in advance about how to set up brand experiences that focus on incorporating inclusivity. In order to reach a broader audience, you must be authentic .

can provide equal access to resources and opportunities for marginalized or excluded groups. These groups might include people who suffer from intellectual and physical disabilities or who belong to minority groups.

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