From $5 to $12 Million: Mignon Francois’ Proven 5 Step Recipe to PR Stardom

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In Mignon Francois’ book, “Made From Scratch: Finding Success Without A Recipe,” she shares her journey of turning $5 into $12 million through her cupcake business (The Cupcake Collective).She attributes this success to 5 key ingredients: the ability to “quit quitting, be regimented, practice your craft, get rest [and] believe in you” in the hopes that we would be able to take her recipe for success and make it our own.

With this in mind, here’s how you can take those same steps and leverage them for PR success:We have all heard it before. Sometimes it’s loud, other times it’s a silent whisper.

Self-doubt is that voice in our heads that often stops us in our tracks. It tells us we’re not good enough, smart enough, or perfect enough, and that no one is interested in what we want to say.

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