How to Transform Bland Copy Into a Gold Mine of Conversions

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I’ve written a lot of sales pages over the years, and there are a lot of things that seem like good ideas to write — that aren’t.

To put it plainly, it’s easy to make well-meaning mistakes that cost you sales when you’re writing your copy. Here are the major lessons I’ve learned after writing hundreds of sales pages that you can implement to make your copy better.Lack of specificity waters down your message and its effectiveness.

Everyone tries to write one sales page to every prospect they want to talk to, but you should write multiple sales pages to talk to multiple prospects.

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