New Zealand: recent publications

Big Pharma Ads Make Me Feel Like I Need to Be 'Fixed'

If you can think of a disease, they probably have a pill for you. Dementia? Diabetes? A mood disorder? Hypertension? Fibromyalgia?  You can run, but you can’t hide. Pharmaceuticals are everywhere.

Prescription drug advertisements blanket the American airwaves like a tight N95 mask covering nose and mouth. We see b-roll of happy-go-lucky people smiling and laughing while they play tennis, go antiquing, or ride a merry-go-round and it’s all supposed to distract us from hearing about the side effects.

This medication can cause diarrhea, dizziness, nausea and vomiting, rash, fatigue, hives, heart problems, and sometimes death.

The litany of possible side effects goes on and on in every single one of these ads. But are the possible risks worth caring for the principal problem?

I get it, they’re covering their legal bases, but really, they don’t want you to think about any of that because they want you to stare at your TV and focus on the niceties. They want to divert your attention.

Because of the ubiquity of these ads both on TV and in certain magazines, you might think, “Is there something awry with me?”

Don’t get me wrong, medicine is a necessity and oftentimes required for one to stay healthy. I know my meds are critical to treat my bipolar disorder. But I’m glad the primary pill that treats my mood disorder is lithium, a salt that occurs in nature. The pills are cheap to produce, cheap to buy, and impossible to copyright.

However, without insurance, some meds cost thousands of dollars even just for one month’s supply. Only in America. Truly. Or down under.

The U.S. and New Zealand are the only two countries in the world that allow direct-to-consumer marketing and advertising of pharmaceuticals. Doesn’t that sound out of

people liking feelings
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