How to Avoid Startup Clichés and Buzzwords When Pitching Investors
Entrepreneurs frequently seek startup funding through a variety of channels. Yet, none seem as challenging as successfully pitching to experienced investors.
After all, investors are pressed for time and eager for opportunities. These characteristics make it challenging to motivate them, especially if you’re bombarding them with a pitch full of jargon.What are the drawbacks of using buzzwords and clichés when seeking seed money in a series A, B, or other funding rounds?
For one, if you’re getting too technical with non-technical types, you risk confusing them. Investors who do not fully comprehend what you are discussing will not simply write a check, regardless of how positive, energetic, and confident you may seem.Another issue with using commonly used colloquialisms is that they often lack substance.
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