marketing: recent publications

How to Brand, Unbrand and Rebrand to Remain Relevant

When looking at inspiring personalities including Arianna Huffington, Richard Branson, Janine Allis, Michelle Obama, and Sheryl Sandberg, they built their personal brands successfully. In fact, failure is not the end of the road, but it is a bend for betterment and prosperity when you take feedback and learn lessons.Failure teaches many lessons in life provided you want to learn and improve yourself. When your brand hits an all-time low, don’t get panic.

Instead, be cool and composed. Explore the tools to unbrand and rebrand to remain relevant. Find out the reasons for the failure, learn lessons, and move forward with energy and enthusiasm.

Remember, neither success is permanent, nor failure is permanent. So is the case of branding.Branding is about how you want to be recalled and respected when you are not available. It is to be known for its principles, philosophies, values, ethics, and etiquette.

It helps others understand your personality, attitude, and behavior. It helps others value your expertise and experience, and the contribution that you have made. As an individual, people respect you for your character, content, commitment, and charisma. As a brand, people respect you for your knowledge, skills, abilities, expertise, and experience. Seth Godin remarked, “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”Branding helps you and your organization stand out from others.

marketing branding

Sheryl Sandberg Seth Godin Michelle Obama Richard Branson Arianna Huffington Janine Allis

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