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Beyond the Music: DJ Steve Aoki Taps Into Tech and Brain Advocacy Through the Aoki Foundation

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invited 30 people to his house for dinner. But he had a surprise in store for his guests. When 10 p.m. rolled around, Aoki announced, “OK, we’re all done with dinner!

Everyone’s going to go do the cold plunge!”A cold plunge is the act of submerging your body in cold water; it’s said to have certain benefits for both mental and physical health, and Aoki was using his platform to turn it into a trend.

He wanted to bring attention to the brain advocacy work that he does with the Aoki Foundation.Aoki’s face lit up when he told me this story over a Zoom call during his European tour.

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