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4 Steps to Creating Epic Content According to Stan Lee

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According to Andrew Davis (bestselling author), content marketing is important because “content builds relationships. Relationships are built on trust and trust drives revenue.” In line with this, Disney’s documentary on Stan Lee (aptly named after him) is a masterclass on exactly what it takes to achieve those results in your business, as it relates to the following principles.In order to build relationships with others, we must first get to know ourselves.

This is because “a healthy relationship only thrives when two people can show up as themselves” (Ibinye Olayide (Marriage and Family Therapist)).

We see this in action through Lee’s life in that he describes himself as being “miserable” before he eventually decided to write the kinds of comic books that he would want to read.

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