Business Showers: An Entrepreneurial Spin on a Time-Honored Tradition

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a longstanding tradition. They take the shape of a baby or bridal shower, but steer away from the domestic and into the professional.

They are a celebration to honor an entrepreneur and their business venture. “A business shower is a way for someone to invite their friends, family and supporters to come out for an event where they can share more about what it is that they’re working on and what they’re building and create space to celebrate and support that work,” Emily Wazlak, CEO and founder of , a business shower registry website, says.Weigle launched her strategic consulting business, Jenny.Community, five days before her business shower. .“To be able to sit down with these women with the explicit purpose of helping me kick off my business, I needed that,” Weigle says. “What I needed from them was that hype, that cheerleader mentality, because I was scared.”With insight from Priya Parker’s book, , Weigle opted to center her shower on connection.

She created that would create bonds and be fruitful in encouragement. That conversation gave her words that she leans on to continuously uplift her business. “When I am finding myself in challenging times, I think back to the level of support I had from those women, the messages of encouragement, the fact that they were all willing to come together and for this different reason, this unique reason, for me,” she says. “They believe in me and I try to remember that.” To normalize the concept of a business shower, Weigle leaned on Shine Registry.