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The Riches Are in the Micro-Niches: How to Grow Your Business by Narrowing Your Focus

in ourbusiness that we don’t take a step out to work on it. If you, like Jake, want to take your business to the next level, you have to step out and give yourself the quiet space to ask questions and re-evaluate your strategies. When we first start out, we live in the entrepreneurial mindset.

We are shaking hands and kissing babies and doing anything and everything to get our business started. However, the entrepreneurial mindset will only take you so far, and if you don’t change course, you will hit a ceiling just like Jake.

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