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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

from the public relations firm MSL U.S. and The Influencer League, which found a 29% pay gap between white influencers and influencers of color. The gap between white and Black influencers, specifically? A whopping 35%.That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it.

In 2019, she launched , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators.Zapata wants to show influencers of color that their skills and talent have value, and these days, she has a roster of creators who trust her team to and . We sat down with Zapata to talk about setting out on your own, supporting creators of all kinds, and the beauty of standing up for yourself.This conversation has been edited for length and clarity.Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E! and was there for four years.

I went to a startup and essentially created their entire influencer network. Then, I moved to New York and worked at a couple of marketing agencies, where I was overseeing the Estée Lauder and Unilever portfolios—everything from influencer strategy to casting to execution to reporting.What I noticed across the board, especially in the later years, was that influencers—a lot of them didn’t understand their value. They didn’t understand how to negotiate contracts.

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The Joy, Comfort, and Stress-Reducing Power of Supplements Use
The human body is a complex of many processes going on simultaneously. With so much going on, the body needs a steady supply of energy to sustain this activity. This required energy is in the form of minerals, vitamins, and many other nutrients which are essential for the body. Now, ideally, all of these requirements should be fulfilled by food but due to many reasons, our body may experience a deficiency of one or more essential nutrients. To cover this deficiency, supplements are taken that ensure the smooth functioning of the body. These dietary supplements can in no way substitute healthy food as their function is only to fill any gaps left behind in the required essentials. Usually, a negative connotation is associated with supplements but it’s not the supplements that are bad but their abuse that can create some problems. When used responsibly, they provide adequate amounts of essential nutrients. To ensure a healthy lifestyle, these supplements play a very important role with prior knowledge of their use as a pre-condition. Many people wonder, are these supplements safe to take? For their satisfaction, all dietary supplements are passed through many stages of evaluation before making them available to consumers. In addition, drug authorities take any supplement off the market if they are found to be causing any kind of harm. However, it is advised to always gather maximum information before taking any supplement and never use any without a doctor’s approval.
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