69% of people looked up information about products and services while they were inside of stores rather than asking a store associate.
Using mobile devices to get information has become commonplace, and businesses that don’t communicate with customers the way they want are likely to be left in the dust.From managing finances to accessing government services, consumers are really fond of their electronic devices.
But, increasingly, those smartphone owners are wanting to communicate via text messaging. In fact, 85% of smartphone owners prefer text messages to calls or emails.
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