Brand Marketing: recent publications

Be the Story Not Just the Storyteller

If you’re asked to give a presentation in the final hours of a four-day conference, then brace yourself, because you’re facing some serious impediments. Your audience members have been on a fevered engagement high for half a week.

They’re exhausted. They’re ready to catch flights back home.

And they’re tapped out on charts and data.So what do you do if you’re in one of the more unfavorable positions that a public speaker can face? How do you keep an audience engaged during a presentation? You let down your guard — and you let your audience in.If your immediate response is, “Great idea, but a story won’t keep an audience engaged,” you’re incorrect. I’ve seen how powerful storytelling can be, even if your listeners’ minds seem to be

. storytelling Speaking

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