Brand Marketing: recent publications

How to Tell a Story About Yourself That Leaves a Lasting Impact on Your Business

We all have a story to tell. For business professionals writing books, creating brand stories, and delivering presentations, it can be hard to share the raw and emotional aspects of that story.

If you’re nervous about telling your story, you’re not alone — 61% of employees “cover” their identities in some way while at work.Your mind might flood with worries around how to tell a story about yourself in a business context. Vulnerability — particularly in professional settings or published business books — feels like an existential threat.

Our minds make up stories that if people knew certain things about us, they’d be scared away and withdraw their trust or business.These assumptions are generally incorrect. When sharing vulnerable aspects of


Brand Marketing