business, no one knows about it. Especially with tech products with a very wide learning curve, potential customers are most likely unaware of the products you offer.Photo: marketingtutor.netCreating brand awareness is always a good branding strategy.
After all, how will people patronize a product they barely know?In this step, new tech entrepreneurs create some medium or channel to disperse brand identity.
It can be through social media accounts, websites, blogs, and paid advertising.The same way a brick-and-mortar store owns a physical address, tech startups harness the power of a website.
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