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10 Steps to Writing the Best White Paper Format

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Photo: technologyadvice.comWhite papers are research-based and persuasive, and many companies use them as an inbound marketing strategy.

This document usually presents the philosophy of a company to potential customers, establishing expertise and authority on a specific issue and solution.In other words, white papers help readers to understand a problem, solve an issue, or make a decision.

A white paper is a text-heavy, data-centric business document. These documents are deep reads and often have a formal tone because of the enormous amount of research and data.When it comes to marketing, a white paper is like an eBook, but slightly different because it is more in-depth and technical.

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