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4 Tips to Navigate a Struggling Business into Calm Seas

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Starting a business is like sailing a freshly built ship into the open sea. You start with a brilliant idea, a dream to conquer the horizon.

Then come the architectural blueprint and countless engineering intricacies. Finally, one fine day you roll out your ship into the sea — and come the storms.Just like no two storms at sea are alike, no one can exactly prepare us for the exact challenges of entrepreneurship.

However, just like a captain has all kinds of strategies, helpers, and gear to weather the storm, so does a business owner.To understand what kinds of life-rafts you definitely need to stack aboard, I talked to business owners who brought their businesses up from challenging times.

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