Social Media: recent publications

As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract clients to my coaching business. And as the wondering turns into worrying, I feel a pressing need to make some vital changes to what worked for my solopreneur business for half a decade.In this article, I invite you to join me as I share my personal insights and contemplate possible adjustments and embrace change – especially if you have been relying on organic marketing and your personal brand to find clients on Facebook.In 2017 I started using my Facebook profile very actively, raising awareness around my new business direction as a coach and trainer for online visibility.

Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people she needed to reach.Building a personal brand is akin to building a spider web, and you are like Charlotte grabbing the attention of your people.

It’s inevitable. At some point every one of us sits down to write content, from a social media post to a full-length book, and it happens…We sit and stare at the blank page… sometimes for minutes, other times for hours, and occasionally for days.So then, how do we overcome ‘blank page syndrome’ to fulfill timelines, obligations, or merely to finish a piece of content.Rather than pull out our hair (maybe this is why my editor has none…lol) let’s take another angle and break down four ways to (hopefully) never allow this to happen again.By no means is this an exhaustive list, however having created content, writing books, publishing articles, and simply even my own blog, there are many tips and tricks to avoid writer’s block, blank page syndrome, the abyss of the white screen… or whatever else you want to call it, there are four tips that stick out the most.Here they are.It is nice to find that comfy place to sit and write. We spend time creating our own office space, so why not use it.

A simple search about personal branding, and you will find articles about colors, logos, and brand identity. They are all essential, but you must understand that personal branding is about the person behind the brand.

“Social Media doesn’t work for my business.”I hear this sort of thing all the time. Whether it’s direct to consumer (DTC), business to business (B2B), or even selling an in-person service, the simple truth is that social media is an extremely powerful tool that can 10x your business at a fraction of the cost and effort you would get with traditional media.“But Skyler, I see all these platforms flashing before my eyes.

Lowcostsmm.Think about what topics are important to your audience. It could be things directly related to your products or services, or things most people who like your products have in common.You probably use the Activity tab to see who likes your posts, sends you a comment, or subscribes to your account.

Content marketing is “A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. In other words, explicit marketing is simply saying “buy my stuff!” whereas content marketing is the art of persuading people to do so through storytelling.Storytelling is important because science has found that it causes the release of Oxytocin in the brain, which is a hormone that is associated with social bonding.

SocialWick. Here are some easy steps that will help you get started:The first thing that you should do is to make a plan. Note down all your ideas in one place.

Social media may have been around for the better part of two decades, but society is still learning the effects such technology has on our mental health. For emerging entrepreneurs, social media is a double-edged sword.

business plan outlining the main facets of your business idea and the things you need to do to make it work.As a person new to the business world, you might need some helpers and advisors to keep everything under control. When it comes to your studies, there might come the point where you need to choose between your business and your degree.

Social media has blown up in recent times, and how! It has become a part of everyone’s lifestyle, and an integral part of in these modern times. Even though social media has it’s pros, sometimes it’s cons tend to overshadow them, especially when it comes to romantic relationships. There are a few problematic social media habits, that can threaten to disrupt the peace, and stability in your relationship if you don’t grasp them in time.

We just got finished taping a new episode of my wellness series for Princeton Community TV on this topic & I thought it important to discuss here.