Social media marketing is one of the most important aspects of digital marketing and PR. If you don’t use social media platforms to promote your business, then you are missing out on quite a lot.
Here is a step-by-step guide on how to use social media for PR. It is extremely important that you know who your audience is in order to be able to create the content that they will enjoy and make your digital marketing campaign suited specifically for them.
In other words, if you don’t know who you are posting for, then you can’t expect to attract a dedicated audience on your social media accounts.
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