I don’t need the site because I already have a Facebook page …”.To answer the question: Social media is essential for the success of an advertising campaign, but for a company they should be satellites of a website and a means to bring users to their call to action page.Many times we see local businesses with poorly managed or neglected social accounts.
For a social page to be effective, it should be in constant motion: thematic posts (or not), proper designing, calls to action, engagement with your audience, offers, discounts, and product showcases.
Read more on dumblittleman.com