When you wish to buy something you always wanted you to feel excited about that. After entering a market, the first thing that you do is to look for the thing that you wanted to buy.
You look for other options and when there is a sale, you feel happy. Imagine entering a store where you are looking for something and no one is there to guide you or show you the stuff that you are looking for, how will you feel?
That is the role which is crucial for shopping, played by the salesperson. If you find a kind customer service executive or representative, you feel eager to shop, and sometimes their behavior makes you buy more.
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