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Why We (Should) Change Our Minds in the 11th Hour

working toward THAT goal.And then… and then you look at it (clock is ticking, we’re waiting for you to sign off), and you think… it’s not quite right.

We need to… change the name, pull apart the structure, swap out the picture, switch the offer, shift gears.And then… you want to throw up.Change?

Now?! But you’ve been so certain, so clear, so specific with what you wanted. You ASKED them to make it that way. It was your idea.

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