Three things stand out here: Broadly speaking, brainstorming is synonymous with the idea-generating process that creatively solves problems.
It is common to think that brainstorming is effective only in groups and cannot be done individually. However, that is not entirely true.
Studies have shown that although both approaches have their pros and cons in catalyzing idea generation, people are more creative when they brainstorm on their own than in groups.Individually, one is empowered to flexibly work at their pace and drive idea generation.
Read more on lifehack.org