Dating apps and online dating have long lost any stigma attached to them. In fact, the evidence has been clear for a while that they were part of a new normal in creating and maintaining relationships.
The Covid-19 pandemic has acted as a further catalyst for that, arguably becoming an important tool for connections, perhaps even for maintaining our mental health.
When the pandemic broke out, there was a huge surge in registrations for the big players in the online dating world – Tinder, Match, and so on.
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