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What Is Unconscious Bias (And How to Reduce It for Good)

. Once we have clarity about that, we can explore in more depth unconscious bias and how to address it. Let’s start with cognitive bias, a predictable pattern of mental errors that result in us misperceiving reality and, as a result, deviating away from the most likely way of reaching our goals.These mental blind spots impact all areas of our life, from health to relationships and even shopping, as a study recently revealed.

In other words, from the perspective of what is best for us as individuals, falling for a cognitive bias always harms us by lowering our probability of getting what we want.Cognitive biases have to do with judgment, not mood.

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