of your process or service, and the starting point—the problem your clients are facing in absence of your solution. Successful marketing helps prospective clients understand where they are right now, and then it presents them with an image of the more productive, happy and successful place they couldbe if they use your service.
After they have hired you, you will reveal the vehicle that will take your clients to the advertised destination. Amateurs market the vehicle.
Professionals market the destination. If you’re just starting a business, the crappiest advice you will ever hear is to charge what you’re worth.Read more on success.com