fortis, or strong, and the etymology “fortified” signifies something that is “made stronger or more secure.” We see the term portrayed in film with characters like Diana Prince in Wonder Woman and Storm in X-Men.
But fortitude isn’t just a characteristic of superheroes—it’s a muscle you can grow to be your professional edge. There was a time before I started my own business when I had a guaranteed paycheck, benefits galore and the security of working for a major corporation.
Once I struck out on my own, I no longer had the safety net of reassurance and resources. The one thing that has allowed me to persevere over the past 17 years I’ve been in business for myself has been fortitude.
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