Jeff Bezos personality weakness soul Jeff Bezos

How To Find The Perfect Name For Your Business

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Jerry and David’s Guide to the World Wide Web’ became Yahoo? Or why Jeff Bezos’s ‘Cadabra’ became Amazon, or even why ‘Backrub’ became Google?The simple truth is this; businesses with perfect names generate more sales and have a larger control of the market, while those with weak names only get swept away by the market’s ever-changing flow.A study by Integer Group revealed that 77% of consumers make the decision to buy a product based on the brand’s name.

This goes a long way to show that businesses with generic names struggle to succeed in today’s world.Your business name is the soul of your brand’s personality.

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