Jeff Bezos: recent publications

How To Find The Perfect Name For Your Business

Jerry and David’s Guide to the World Wide Web’ became Yahoo? Or why Jeff Bezos’s ‘Cadabra’ became Amazon, or even why ‘Backrub’ became Google?The simple truth is this; businesses with perfect names generate more sales and have a larger control of the market, while those with weak names only get swept away by the market’s ever-changing flow.A study by Integer Group revealed that 77% of consumers make the decision to buy a product based on the brand’s name. This goes a long way to show that businesses with generic names struggle to succeed in today’s world.Your business name is the soul of your brand’s personality.

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Jeff Bezos: Readers Choice

Jerry and David’s Guide to the World Wide Web’ became Yahoo? Or why Jeff Bezos’s ‘Cadabra’ became Amazon, or even why ‘Backrub’ became Google?The simple truth is this; businesses with perfect names generate more sales and have a larger control of the market, while those with weak names only get swept away by the market’s ever-changing flow.A study by Integer Group revealed that 77% of consumers make the decision to buy a product based on the brand’s name. This goes a long way to show that businesses with generic names struggle to succeed in today’s world.Your business name is the soul of your brand’s personality.
What Makes Jeff Bezos, the e-commerce giant’s CEO, step down as CEO and slide towards the chairman post? It is a question that would pop into everyone’s mind after hearing the news. By the 3rd quarter of 2021, Jeff Bezos said he would step down as CEO, to focus more on his passions.

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