. The organization hoped that by taking a month off of drinking, participants would begin asking questions about their alcohol intake.
The movement spread, gaining popularity among those wishing to take a break after a few months of holiday parties and indulgences.
The curiosity that Alcohol Change UK hoped to spark has slowly grown, with a more (dubbed “sober curiosity”) for . Chris Leavitt, bar director and assistant general manager at Anima by EDO in Las Vegas, has seen this trend among his clientele. “Dry January continues to be a pursuit to reset your body from booze, maybe focusing on activities that avoid it entirely, leading to potentially as well as physical,” Leavitt says. “From a bar perspective, I’ve seen more and more places offer menus dedicated to this audience.Read more on success.com