In November, clinical social worker Tangee Augustin signed up for TikTok hoping to spread mental health awareness and education.
She had already used Facebook and Instagram but was trucking along without “too much traffic.” In an oversaturated market, it was hard to gain any real traction.
With TikTok, she hoped to reach a wider audience. “It was really just a matter of meeting people where they are,” she told The Mighty. “Because TikTok has become very big, very popular.” Like many TikTok therapists, Augustin got her start by posting short educational videos where she’d, for example, explain the basics of generational trauma while donning a trendy leopard print hat or bob her head along to a Three 6 Mafia track while doling out conflict
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