In today’s chaotic world, you and your business must have a North Star. That North Star is a clear list of standards and values.
It’s that simple. Your success depends on determining your standards and values and holding to them. The only way to do that is to raise the expectation of yourself and of your business.Calculate your standards and values by answering two fundamental questions: who are you?
And what do you stand for? If your business can figure out those two truths and stick with them, you will stand out. Today’s society accepts subpar as the norm.
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