Where do great ideas that spur our creativity come from? Sometimes they just smack us upside the head like a 2×4, but more often than not they are part of what is known as the creative process.
The creative process, which consists of four steps, is backed by science. It might seem a little weird to apply science to creative activities, but you will find that you probably do some of this on your own already.
There are seven fundamentals of creative theory, and having a solid understanding of how they work will help you be more creative and come up with your best ideas yet!
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