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Cialdini Asks: Dan Ariely

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Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.

Today, I interview Dan Ariely, who is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University.

He is the founder of The Center for Advanced Hindsight and also the co-founder of BEworks. He is the author of Predictably Irrational and The Upside of Irrationality, both of which are New York Times bestsellers, as well as The Honest Truth about Dishonesty.

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