Just 31 percent of women say they are proud to call themselves ambitious, according to a 2020 survey from American Express and The New York Women’s Foundation.
However, despite their hesitancy to claim the label publicly, more than half of survey respondents said they do identify as ambitious.In other words, while most women are ambitious, they don’t want to admit it.
This is because when women speak up and pursue their goals, they often experience something called the backlash effect in which people perceive them as less likable, hirable or promotable.
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