Sean is a fact checker and researcher with experience in sociology and field research. conceptual,fashion,advertising / Getty Images In the wake of Black Lives Matter protests sparked by the death of George Floyd, as well as the current social distancing orders in place at many locations around the world due to COVID-19, the question has to be asked: What are businesses to do with their advertising?
Do they continue on as though nothing were happening in the world, jump on the bandwagon of socially conscious advertising and media messages, or do something in between?
These are not just transient passing concerns that will leave us once the current focus on social issues wanes. Rather, socially conscious advertising has always been a
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