Jay Abraham people personality strategy Jay Abraham

What is influencer marketing?

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What is influencer marketing? Ten years ago, on average, it took a person four exposures to an ad before they took action – meaning if they had an interest within four exposures, the average person would follow through.

Today it takes 16 exposures before the average person takes some form of action.Why the shift? is everywhere: It’s on apps, television, radio, billboards, vehicles and it’s even on people.

As a result, you ignore it. When you’re online and see those banner ads, do you even see them? No. That’s why influencer marketing strategy has become such an integral part of any marketing plan.

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