The COVID-19 crisis has spawned a deluge of counsel from consultants and academics to double down on empathy, be transparent and overcommunicate in order to lead your company through change.
This advice is sage but delivered on a false thesis.Unlike —which we will eventually get through—there is no other side when it comes to change and uncertainty.
Change is constant, and certainty is fleeting.In business, change doesn’t have a beginning, middle and end anymore (if it ever did).
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