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Your Brand Can Benefit from Trendjacking a Cultural Phenomenon—Just Look at the Taylor Swift and Travis Kelce Relationship Buzz

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. Those . The constant online chatter of millions debating game-day fashion and true timelines and potential date-night hotspots.

New love has often fueled creative endeavors, but this time its passion and promise have captivated a nation short on hope and in dire need of distraction.Welcome to “The Taylor and Travis Show”—also known as the power coupling of popstar supernova Taylor Swift and Super Bowl-winning tight end Travis Kelce—and the groundswell of support any given Sunday, the occasional Thursday and Monday nights and via the 24/7 TikToks.Following the anguish of the 2022 football season’s ancillary headline involving a bereft Tom Brady grappling with the breakup of his family, Swift and Kelce’s love story has been welcome, frothy fun and a further .With everyone clinging to this phenomenon (even my 8-year-old nephew is in the know), brands like the NFL are wasting no time jumping into this conversation—also known as “trendjacking”—to increase their own relevance.

Here’s how to monitor for and help your brand bank on future buzzworthy events.Monica Dimperio, brand builder and founder of Hashtag Lifestyle, believes the magnetic pull of the couple is simply irresistible for pop culture aficionados, with the world eagerly awaiting every chapter of this modern-day fairy tale.“Will Taylor make it to the next game?

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