Porismita Borah communication positive negative men Porismita Borah

Wording of Health Behavior Messages Influence HPV Acceptance

psychcentral.com

Health Communication.“We should be careful about using these types of messages,” said Porismita Borah, an associate professor in WSU’s Edward R.

Murrow College of Communication and one of the study’s authors. “Whether you say that 3 out of 10 did not get the vaccine, or that 7 out of 10 did get it–that makes a difference.

It influences people’s attitudes and behavior.”Many health organizations, including the World Health Organization and the CDC, often use these types of negatively worded, norm-based messages, but this is the first experimental study that tested the influence of social norms on behavior.More than a decade of research has supported the HPV vaccine’s safety and effectiveness in preventing genital warts and cancers associated.

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