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Why Tesla, Apple and Amazon Prioritize Performance Over Everything Else

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Everyone wants to win at the things they’re pursuing. In fact, I don’t know a single person who likes to lose. But what influences winning, making money, or achieving goals?

It’s your performance. It’s what you do, not what you want, that determines whether you succeed or fail.This means that rather than focusing on results—whether that’s landing a new client or taking home a sports championship—your goals must always center on your performance. Let me share three reasons why:1.

Performance goals are about the process of achieving success. People who set performance goals are more likely to laser-focus on the actions and behaviors they need to succeed.

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