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Why Building Your Personal Brand Can Take Your Startup to the Next Level—and Where to Start

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success.com

USA Today columnist Steve Strauss describes personal branding this way: “Your brand is your name, reputation, value, personality, expertise, differentiation and promise, all rolled into one.” As a business owner, building your personal brand intentionally will allow you to as you want it to be told, to establish yourself as an expert and leader in your field and to connect with your customers and clients beyond your products and services alone.

Famous examples of successful entrepreneur “brands” abound. Think Richard Branson, (aka “Gary Vee”), even “Real Housewives” star-turned Skinnygirl mogul, Bethenny Frankel.

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