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When Will Your Organization Have Its “Feel-It Moment”?

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tell people why what they do matters. You can try to show them. But people get what it means when they can feel it,” Krzyzewski said. “Our job is to make sure that our teams always feel what it is – and who it is – that we’re playing for.”To bolster this new sense of purpose, USA Basketball formed a partnership with the US military. “We want to stress patriotism and a passion for selfless service in our team,” Krzyzewski said. “Who better to share that example than members of the armed forces?”Using the military connection, Krzyzewski repeatedly sought out ways for Team USA to connect to its greater purpose.

On the way to the 2006 world championships in Japan, for example, Team USA detoured to Korea. In between team practices, the players.

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