While there is enormous variability in terms of counseling approaches, one crucial distinction between coaches and counselors is that the former is not problem or diagnosis focused.
Instead, coaching is aimed at enhancing existing capabilities (Griffiths & Campbell, 2008). It is a solution-focused approach in which clients are guided toward achieving outcomes.
In other words, a good coach understands that “The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence” (Confucius).
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