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What Role Do Customer Reviews Play in Shaping Brand Perception?

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The business landscape and consumer interaction have undergone a seismic shift right in front of us. A significant portion of this transformation can be attributed to the rise of the internet and technology, which have shifted almost everything to a digital landscape.

Customer reviews are no different, and they have also changed significantly in this digital landscape. When we are talking about customer reviews, we are referring to customer testimonials that are available online.

Online reviews represent the testimonials of customers who have experienced a brand’s products or services firsthand. The importance of online customer reviews in the digital landscape is such that they have a remarkable influence on the reputation and success of a business.

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