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What Is Blue Ocean Strategy?

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demand with your unique offering.Consider the iPhone. Prior to 2007, few of us knew we wanted a device with a touch screen that could take calls, send messages, play music and offer multitudes of apps.

Apple competed largely in the personal computer space. But rather than remain in that limited space, Steve Jobs and Apple used existing resources to create an entirely new market space.

In doing so, competitors have for more than a decade had to compete in a space Apple has staked.Blue Ocean Strategy does not necessarily require or even needing to find new resources.

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