The idea is simple. If you’re brainstorming in a group and someone tells you an idea, you need to go along with that idea. That’s the “Yes” part of “Yes, And.” Then, you can take it a step further by trying to add to that person’s idea.
Let’s say you and your team are trying to figure out how to rebrand your shoe company. Your colleague says you could use a mascot.
If you’re using improv’s “Yes, And” rule, you might agree and say that the mascot could be a shoe or a sock or a lonely sock looking for a shoe.During the ideation stage, no one should be worried about which ideas are good and which are bad.
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