mindfulness Target Enterprise

Weighing Business Goals Versus Brand Goals

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Whether they are put down on paper or living in the entrepreneur’s mind, business goals are a must for any venture worth it’s salt.

A business will typically have long-term and short-term goals detailing what the enterprise hopes to accomplish within the next two to three years and in the coming five to ten years.

Business goals act like rails that keep the company heading in the right direction. This helps guide the decisions made by employees as well as investors who may want to support the business.

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