liking personality strategy

Use Due Diligence to Make Investing Easier

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Most of us do at least a little due diligence in our everyday lives: checking restaurant reviews or comparing prices on an item we’re considering for purchase with various websites and stores to find the best deal.

What we call doing our homework or research is actually making sure that we have done a reasonable job checking for the pitfalls and issues that arise when making a purchase.

This diligence can easily apply to more significant decisions, like , and help us identify the risks we’re willing to take. As you think about an opportunity—whether it’s investing in stocks, real estate or even a personal relationship—think about the following:It seems logical that you’d know a person before.

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