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To Be More Creative, Schedule Your Work at 80% Capacity

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Jolby & Friends.I was recently with the Jolby crew on a site visit, and one of them mentioned something about how they deliberately operate their studio on an “80% capacity” model.The idea is that they schedule themselves only 80% full in order to be available for last-minute client requests, as well as their own work.

I thought this was really interesting!When Josh and Colby started Jolby & Friends, they were leaving a larger advertising agency.

At that agency they would collaborate on work together, but always after hours. As they took the plunge to start their own business they knew that they wanted to have the ability (and their employees to have the ability) to be able to work on things in the studio they were passionate about.Therefor.

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