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TikTok Videos About ADHD Largely Misleading, New Study Reveals

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April 14, 2022Half of the most popular TikTok videos about attention deficit hyperactivity disorder (ADHD) are misleading, according to a new study in The Canadian Journal of Psychiatry.

TikTok was the most downloaded social media application in 2020 with more than 1 billion monthly active users; content in its #adhd channel now boasts a combined 10.6 billion views — up from 2.4 billion views 18 months ago.1,2For the study, researchers evaluated the 100 most popular TikTok videos about ADHD, which had more than 2.8 million views total and an average of 31,000 shares each.

Only 11 of the top 100 ADHD videos were created by credentialed healthcare providers (HCPs), and none were uploaded by corporations, health organizations, or for-profit and non-profit entities.The Patient Education Materials Assessment Tool for Audiovisual Materials (PEMAT-A/V) and Journal of American Medical Association (JAMA) benchmark criteria were used to assess the overall quality, understandability, and actionability of the videos.

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